LULULEMON

Working under Lululemon's current Made to Feel platform, we built a one year plan to reconnect with women ages 28-34.

RECOGNITION

Live Client Pitch Winner at Brandcenter Sprint

2025 IS THE YEAR OF MOVING FREE

While other athleisure brands obsess over performance, we can win by focusing on fun.

HERE'S OUR LAUNCH STUNT

Let's help people break up with judgmental gyms on Valentine's Day.

HERE'S OUR BIG CONTENT MOMENT

Let's launch the Rec League Rumble to elevate the amateur athletes who move free.

HERE'S A BIG EVENT WITH BIG EARNED MEDIA

The NYC Marathon is getting very, very hard to qualify for. So let's offer a pressure-free alternative marathon in New Jersey on the same day.

HERE'S HOW WE'LL KEEP PEOPLE INSPIRED

Out of homes reminding us movement can always be fun.

AND WE'RE EVEN HAVING FUN ON YOUR WRIST

There are so many ways to move free.

MADE BY

Art Director: Nithya Charles
Strategist: Erin Kang
Copywriters: Jackson Wald + Henry Coffey

MADE AT

VCU Brandcenter