GODIVA
Godiva is premium chocolate. But it's somehow sold at Target, Costco and Walgreens. And that's because Godiva is very generous to peasants like you and me.
OUT OF HOME
Godiva next to M&Ms? That's like selling a Ferrari next to the golf carts.
PARTNERSHIP
Let's do the most generous thing of all: give the world's best chocolate to people flying in the cheapest economy seats.
