LA CHARGERS

The LA Chargers need fans.
Montana needs an NFL team.

TRAINING CAMP HEADS TO MONTANA

To create real fandom, The Chargers must show up in a very real way.

THEN MONTANA FANS HEAD TO LA

A caravan of Chargers-branded trucks will take lucky Montana fans to a Chargers game — and stir up major PR.

AND IF IT HELPS, THE PLAYERS WILL SING

To show appreciation for their new fans in Montana, the entire Chargers team will record a Blake Shelton parody.

THE REST OF THE NFL WILL BE JEALOUS

They'll wish they noticed the hundreds of thousands of fans in Montana — just waiting for a team.

MADE BY

Art Directors: Nithya Charles + Emme Schumacher
Experience Designer: Nico Morris
Strategist: Aggie Prakash
Copywriter: Henry Coffey

MADE AT

VCU Brandcenter