HENRY COFFEY
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HENRY COFFEY
ADS FOR RATS
You don't have to be a big agency to make a big impact. To prove this, we created the world's first ad agency marketing to rats.
REAL PRESS
USA Today
,
Ad Age - Editor's Pick
,
The Des Moines Register
,
Detroit Free Press
,
Tallahassee Democrat
,
Breaking + Entering
, and this radio story on 1010WINS NYC:
0:00
/
1:34
WE PUT TINY BILLBOARDS ALL OVER NYC
Each ad envsioned how an existing human product could become useful to a rat.
BOTH RATS AND HUMANS NOTICED
They even ignored giant ads to look at rat ads.
WE LAUNCHED ON SOCIAL
And became thought leaders in rodential marketing.
WE INSPIRED KRAFT'S OFFICIAL ACCOUNT
They even used our all-lowercase brand guidelines.
They even followed our all-lowercase brand guidelines.
FULL GALLERY
Each ad matched the tone and design language of its brand.
CASE STUDY
This explains everything.
MADE BY
Art Director:
Alex Ward
Strategist:
Emma Kerencheva
Copywriters:
Boyan Zlatarski
+
Callum Leitenberg
+
Henry Coffey
MADE AT
VCU Brandcenter
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