ADOBE
Gen Z is rebelling against design cliches. We created the Scan to Revolt campaign to place Adobe at the center of that rebellion.
ADOBE CALLS OUT CLICHES
And invites Gen Z to make something new.
GEN Z MAKES THE REPLACEMENT
When people scan a QR code, they jump directly to Adobe Express online. After they design something new, they can submit it within the app.
THE BIG REVEAL
On World Design Day, Adobe replaces every ad with the most groundbreaking Gen Z submission.
CALLING FOR REVOLT
Adobe can show up everywhere to point out cliches.
